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In 2021, adults in the U.S. spent an average of *** minutes (eight hours and five minutes) with digital media each day. This figure marked an increase of ** minutes compared to the previous year.

Traditional vs. digital media usage amid COVID-19

The outbreak of the coronavirus pandemic boosted media consumption across the globe. It also rapidly accelerated the shift from traditional to digital media consumption that has been unfolding in the United States and other markets for the better part of a decade. In 2020, consumers in the U.S. spent less than *** minutes per day using analog media and entertainment formats such as television, radio, or print media. In contrast, they devoted an estimated *** minutes to digital media and entertainment channels. Even though some traditional formats saw a temporary uptick in demand in 2020, the latest forecasts distinctly show that the media usage gap will continue to widen.

How do users spend their time online?

There has been a great influx of digital media and entertainment formats in recent years. According to a survey carried out in the early days of the pandemic, online video streaming ranked among the most popular digital media activities in the United States. This finding still holds true in 2022, as platforms like Netflix, Prime Video, or Disney+ continue to add highly anticipated titles to their extensive content catalogs. Other popular digital media categories include online audio, social media, and gaming. Not only did online gaming traffic skyrocket in 2020, but young internet users in particular also spend more time watching gaming video content on services like Twitch nowadays.