In 2026, there were more than * online fashion shops in the Netherlands. This number steadily increased over the years, making online fashion the biggest branch of web shops in the country. The figure aligns with the market shares of e-commerce categories. In 2022, fashion accounted for ** percent of the entire e-commerce market, followed by consumer electronics and media products.
Popular domestic players
Desktop traffic rankings show that international fashion marketplaces compete with domestic retailers Bol.com and Wehkamp, which have been present for more than a decade in the Dutch fashion market. The top five includes De Bijenkorf, now owned by Selfridges Group, and department store brand Hema.
Spending on a budget
Spending timelines indicate there is a seasonality in clothing purchase, as expenditure usually plunges in August. Overall, the monthly index has experienced an increasing trend since January 2020, reaching a *** peak in June 2021. In 2022, Dutch consumers spent on clothing more than they did in January 2020, when the online spending index amounted to only *** points.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Centraal Bureau voor de Statistiek. (April 20, 2026). Number of online stores and mail order companies in the Netherlands from 2014 to 20246, by branch [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. "Number of online stores and mail order companies in the Netherlands from 2014 to 20246, by branch." Chart. April 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. (2026). Number of online stores and mail order companies in the Netherlands from 2014 to 20246, by branch. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek. "Number of Online Stores and Mail Order Companies in The Netherlands from 2014 to 20246, by Branch." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Apr 2026, /statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
Centraal Bureau voor de Statistiek, Number of online stores and mail order companies in the Netherlands from 2014 to 20246, by branch ÌÇÐÄÆƽâ°æ, /statistics/557010/number-of-webshops-in-the-netherlands-by-branche/ (last visited August 01, 2026)
Number of online stores and mail order companies in the Netherlands from 2014 to 20246, by branch [Graph], Centraal Bureau voor de Statistiek, April 20, 2026. [Online]. Available: /statistics/557010/number-of-webshops-in-the-netherlands-by-branche/
