Question: Which of the following virtual reality/augmented reality devices, if any, have you ever heard of?" Data for periods other than 2017 comes from previous reporting.
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Share of gamers aware of VR/AR device brands in the U.S. 2016-2017
The statistic shows the percentage of gamers in the U.S. aware of selected virtual and augmented reality device brands in 2016 and 2017. According to the survey results, Oculus Rift, a VR headset manufactured by Oculus VR, had the third highest awareness level among U.S. gamers in 2017, with ** percent of respondents saying they had heard of the device before.
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Nielsen. (June 8, 2017). Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
Nielsen. "Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017." Chart. June 8, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
Nielsen. (2017). Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
Nielsen. "Percentage of Gamers Aware of Selected Virtual Reality (Vr) and Augmented Reality (Ar) Device Brands in The United States in 2016 and 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2017, /statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
Nielsen, Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017 ÌÇÐÄÆƽâ°æ, /statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/ (last visited August 03, 2026)
Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017 [Graph], Nielsen, June 8, 2017. [Online]. Available: /statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
