Older shoppers were generally more likely to have used a supermarket loyalty card in the past year in Great Britain as of April 2025. ASDA Rewards was the only scheme where younger shoppers were more active; ** percent of shoppers aged 16 to 54 had used this loyalty scheme in the past year compared to ** percent of those aged over 55.
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Ipsos. (May 11, 2025). Past year supermarket loyalty card usage in Great Britain as of April 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1620322/supermarket-loyalty-card-usage-age-gb/
Ipsos. "Past year supermarket loyalty card usage in Great Britain as of April 2025, by age group." Chart. May 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1620322/supermarket-loyalty-card-usage-age-gb/
Ipsos. (2025). Past year supermarket loyalty card usage in Great Britain as of April 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1620322/supermarket-loyalty-card-usage-age-gb/
Ipsos. "Past Year Supermarket Loyalty Card Usage in Great Britain as of April 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2025, /statistics/1620322/supermarket-loyalty-card-usage-age-gb/
Ipsos, Past year supermarket loyalty card usage in Great Britain as of April 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1620322/supermarket-loyalty-card-usage-age-gb/ (last visited July 26, 2026)
Past year supermarket loyalty card usage in Great Britain as of April 2025, by age group [Graph], Ipsos, May 11, 2025. [Online]. Available: /statistics/1620322/supermarket-loyalty-card-usage-age-gb/
