| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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May 2013
United Kingdom
October 2013 to November 2013
18 years and older
Report states: "Survey respondents were given six scenarios to consider, each involving a location-based coupon or a mobile alert about something of interest/relevant to them.
Scenarios Provided:
"Coffee shop/LTO: You walk by a coffee shop and receive a message on your phone with a coupon for a discounted drink at that coffee shop if you buy within the next 10 minutes."
"Competitor coffee shop/LTO: You enter a coffee shop and receive a message on your phone with a coupon for a discounted drink at a COMPETITOR'S coffee shop if you buy within the next 10 minutes."
"Soup aisle/ad for new flavor: You are in the soup aisle of the grocery store and receive an ad on your phone suggesting you try a new flavor of Campbell's soup, as it is on sale this week."
"Michael Jordan shoe alert: Your phone knows you're a fan of Michael Jordan. As you're walking around the mall you receive an alert for a store that sells the new Air Jordan shoes."
"Milk reminder/guidance to nearest grocery store: You purchased milk 7 days ago. As you get ready to leave work, your phone (which receives data from your shopper's rewards card) reminds you that you are likely out of milk and provides route guidance to the nearest supermarket to your commute home. It knows your route home because it has passively tracked your daily commute."
"Passive tracking alarm: Through passive tracking, your phone knows you leave your house for work each day at 7:30am. Sensing that it is 7:30am and the phone is still located at home on a work day, the phone plays an alarm in case you overslept. The alarm is not silenced until an ad is viewed."
