This survey statistic shows the most acceptable targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013. Targeting by interests was an acceptable criterion for 54 percent of the respondents. In contrast, targeting via keywords used in emails, texts or phone calls was acceptable for only one to three percent of the respondents.
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PwC. (May 1, 2013). Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. "Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability ." Chart. May 1, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. (2013). Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. "Targeting Criteria of Mobile Advertising Rated by Mobile Device Owners in The United Kingdom (Uk) in 2013, by Acceptability ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2013, /statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC, Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability ÌÇÐÄÆƽâ°æ, /statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/ (last visited August 01, 2026)
Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability [Graph], PwC, May 1, 2013. [Online]. Available: /statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
