| Characteristic | 2013 | 2015 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
October 2015
More information
Region
Germany
Survey time period
June to July 2015
Number of respondents
5,182 respondents
Age group
14-69 years
Method of interview
Online survey
Supplementary notes
Information on base:
Base: respondents available online (Germany and EU residents in private households at main place of residence) from 14 to 69 years of age.
Information on total random sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons
During the survey the question was asked in the following wording: "When you buy clothing for yourself, what role does the brand generally play for you? Here you see several statements on the subject of brands of clothing. Please indicate for each one how much it applies to you personally. - For my clothes I prefer brands that not everyone knows."
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