Grocery shopping in specialty stores Germany 2024| ��ƽ��

Number of people in Germany whose household groceries are purchased from specialty stores (bakeries, butchers, greengrocers etc.) from 2019 to 2024 (in millions)

Characteristic	Number of people in millions
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Release date

June 2024

More information

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older in private households with main residence in the Federal Republic of Germany.

Information on the sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
2024: 23,485 respondents, representing 70.48 million people

Further information on the methodology can be found .

The question for the survey was worded in the following manner: "Where are the groceries for your household purchased, from which of these stores here? (Circling all relevant options!)"

Citation formats

This graph shows the results of a survey in Germany on the purchase of groceries in specialty stores (e.g. bakeries, butchers, greengrocers) from 2019 to 2024. In 2024, there were around million people in the German-speaking population aged 14 and over who said that the groceries for their household were purchased in specialty stores.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.