* This question was phrased by the source as follows: "So looking at the following services, please could you say how often you typically watch each of these? - Official YouTube channels from brands\ organisations you are familiar with (e.g. BBC Worldwide, Jamie Oliver's Food Tube, Top Gear etc.)"
** Share reporting "any watching."
Citation formats
Watching official brand YouTube channels in the UK 2015, by demographic
This statistic shows the share of respondents viewing official YouTube channels from familiar brands or organizations in the United Kingdom (UK) in 2015, by demographic. A share of ** percent of the respondents from 16 to 24 years answered they watch official YouTube content from familiar brands or organizations.
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Ofcom. (December 31, 2015). Watching official YouTube channels from brands or organisations in the United Kingdom (UK) in 2015, by demographic* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/502568/viewing-of-youtube-channels-from-familiar-brands-demographic-uk/
Ofcom. "Watching official YouTube channels from brands or organisations in the United Kingdom (UK) in 2015, by demographic*." Chart. December 31, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/502568/viewing-of-youtube-channels-from-familiar-brands-demographic-uk/
Ofcom. (2015). Watching official YouTube channels from brands or organisations in the United Kingdom (UK) in 2015, by demographic*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/502568/viewing-of-youtube-channels-from-familiar-brands-demographic-uk/
Ofcom. "Watching Official Youtube Channels from Brands or Organisations in The United Kingdom (Uk) in 2015, by Demographic*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2015, /statistics/502568/viewing-of-youtube-channels-from-familiar-brands-demographic-uk/
Ofcom, Watching official YouTube channels from brands or organisations in the United Kingdom (UK) in 2015, by demographic* ÌÇÐÄÆƽâ°æ, /statistics/502568/viewing-of-youtube-channels-from-familiar-brands-demographic-uk/ (last visited August 05, 2026)
Watching official YouTube channels from brands or organisations in the United Kingdom (UK) in 2015, by demographic* [Graph], Ofcom, December 31, 2015. [Online]. Available: /statistics/502568/viewing-of-youtube-channels-from-familiar-brands-demographic-uk/
