*Figures refer to an annual study, the Anholt-Ipsos Nation Brands Index (or NBI), involving 60,000 consumers in 20 panel countries worldwide. Respondents involved in the study score 60 nations on a series of attributes, including some related to culture and tourism. The 20 panel countries are: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Poland, Russia, South Africa, Saudi Arabia, South Korea, Sweden, Turkey, the United Kingdom, and the United Sates.
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Words used by international consumers to describe trips to the UK 2022
According to a 2022 study based on consumers from ** countries worldwide, "educational" was the word most associated with a potential trip to the United Kingdom. That year, one in four surveyed international consumers would use this term to describe a journey to the country. Meanwhile, ** percent of the survey sample mentioned "fascinating" and "exciting".
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VisitBritain. (November 17, 2022). Words used by international consumers to describe a potential trip to the United Kingdom (UK) in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/501425/tourist-descriptions-of-united-kingdom/
VisitBritain. "Words used by international consumers to describe a potential trip to the United Kingdom (UK) in 2022." Chart. November 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/501425/tourist-descriptions-of-united-kingdom/
VisitBritain. (2022). Words used by international consumers to describe a potential trip to the United Kingdom (UK) in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/501425/tourist-descriptions-of-united-kingdom/
VisitBritain. "Words Used by International Consumers to Describe a Potential Trip to The United Kingdom (Uk) in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2022, /statistics/501425/tourist-descriptions-of-united-kingdom/
VisitBritain, Words used by international consumers to describe a potential trip to the United Kingdom (UK) in 2022 ÌÇÐÄÆƽâ°æ, /statistics/501425/tourist-descriptions-of-united-kingdom/ (last visited July 30, 2026)
Words used by international consumers to describe a potential trip to the United Kingdom (UK) in 2022 [Graph], VisitBritain, November 17, 2022. [Online]. Available: /statistics/501425/tourist-descriptions-of-united-kingdom/
