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The number of international tourist arrivals in Europe grew in 2024 over the previous year across all the most visited destinations in the region. In 2024, France was the most visited country by inbound travelers in Europe. That year, France, which also topped the ranking of the countries with the highest number of international tourist arrivals worldwide, reported *** million international tourist arrivals, the highest figure recorded by the destination to date. Spain, Turkey, and Italy followed on the list in 2024.

Europe is the most popular region for inbound tourism

Europe is the region with the highest number of inbound tourism arrivals worldwide, with over *** million arrivals in 2024. Comparatively, there were almost *** million international tourist arrivals in Asia and the Pacific, the second-most visited global region by inbound travelers that year. When breaking down the number of inbound arrivals in Europe by sub-region, Southern and Mediterranean countries reported the highest figures, both before and after the impact of COVID-19.

Travel & Tourism Development Index

France and Spain, among the most popular travel destinations in Europe in terms of inbound arrivals, were also among the leading countries in the Travel & Tourism Development Index (TTDI). The TTDI index measures factors and policies that support a sustainable and resilient development of travel and tourism worldwide. In 2023, Spain ranked first with a TTDI score of ****, followed by France and Germany.