This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic provides information on the share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, sorted by age group. During the GfK survey, 12 percent of Millennial TV viewers stated that they used Amazon video services to stream video content to their television sets. In total, 48 percent of Millennial respondents used any service to stream video to their TVs.
The 'How People Use Primetime TV 2015' report from —GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The , founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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GfK. (September 17, 2015). Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
GfK. "Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group." Chart. September 17, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
GfK. (2015). Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
GfK. "Share of Tv Viewers in The United States Who Use Svod Services to Stream to Their Tvs as of May 2015, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2015, /statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
GfK, Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group ÌÇÐÄÆƽâ°æ, /statistics/496041/usa-svod-to-tv-streaming-usage-by-age/ (last visited July 31, 2026)
Share of TV viewers in the United States who use SVoD services to stream to their TVs as of May 2015, by age group [Graph], GfK, September 17, 2015. [Online]. Available: /statistics/496041/usa-svod-to-tv-streaming-usage-by-age/
