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Distribution of long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform

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Source

Release date

April 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source define long-form direct response TV ads as minimum 120 seconds long.
Figures have been rounded.

Citation formats

Distribution of long-form DRTV ad spend in the U.S. 2017, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 1, 2018
The statistic shows the distribution of long-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by platform. Satellite ad spend accounted for *** percent of long-form DRTV expenditures that quarter.
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