Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category
(in thousand U.S. dollars)
Characteristic
Network TV
Spot TV
Hispanic Network TV
Cable TV
Syndication
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This statistic depicts short-form direct response TV (DRTV) advertising spending in the United States during the fourth quarter of 2017, by category and platform. During this quarter, the advertising spending for home and building on Spot TV amounted to *** million U.S. dollars.
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Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars)." Chart. May 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States in 4th Quarter 2017, by Platform and Category (in Thousand U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2018, /statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/492949/short-form-drtv-ad-spend-platform-category-usa/ (last visited August 06, 2026)
Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by platform and category (in thousand U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: /statistics/492949/short-form-drtv-ad-spend-platform-category-usa/
