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Distribution of short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform

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Sources

Release date

May 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source define short-form direct response TV ads as 30, 60 or 90 second long.

Citation formats

Short-form DRTV advertising spending share in the U.S. Q4 2017, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, May 1, 2018
The statistic shows the distribution of short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by TV platform. During this quarter, the Spot TV advertising spending accounted for *** percent of short-form DRTV expenditures.
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