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Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by TV platform (in million U.S. dollars)

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Sources

Release date

May 2018

Region

United States

Survey time period

Q4 2017

Supplementary notes

The source defines short-form direct response TV ads as 30, 60 or 90 second long.
Figures have been rounded.

Citation formats

Short-form DRTV ad spend in the U.S. Q4 2017, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, May 1, 2018
The timeline shows short-form direct response TV (DRTV) advertising spending in the United States in the fourth quarter of 2017, by TV platform. During this recorded quarter, the advertising spending for Spot TV amounted to around million U.S. dollars.
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