The source define short-form direct response TV ads as 30, 60 or 90 second long. Figures other than Q1 2017 come from previous reports. Figures have been rounded.
Citation formats
Short-form DRTV quarterly spend in the U.S. 2010-2017
The timeline shows short-form direct response TV (DRTV) advertising spending in the United States from the **** of 2010 to the **** of 2017. In the **** of 2017, the spending amounted to approximately * million U.S. dollars.
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Response Magazine. (May 1, 2018). Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. "Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)." Chart. May 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. (2018). Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine. "Short-form Direct Response Tv (Drtv) Advertising Spending in The United States from 4th Quarter 2010 to 4th Quarter 2017 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2018, /statistics/492456/short-form-drtv-spend-quarter-usa/
Response Magazine, Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/492456/short-form-drtv-spend-quarter-usa/ (last visited August 06, 2026)
Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars) [Graph], Response Magazine, May 1, 2018. [Online]. Available: /statistics/492456/short-form-drtv-spend-quarter-usa/
