This statistic displays the findings of a survey on the importance of blogs and vlogs in relation to other sources of information in the buying decision process according to the consumers in the United Kingdom (UK) in 2015. During the survey period, it was found that 9 percent of respondents reported that such reviews were a little less important to them than other sources of information.
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Competition and Markets Authority. (June 19, 2015). How important was the opinion of the blogger/vlogger in your decision to buy it, compared to other sources of information or recommendations? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/489781/uk-importance-of-blogs-and-vlogs-compared-to-other-sources-in-buying-decisions/
Competition and Markets Authority. "How important was the opinion of the blogger/vlogger in your decision to buy it, compared to other sources of information or recommendations?." Chart. June 19, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/489781/uk-importance-of-blogs-and-vlogs-compared-to-other-sources-in-buying-decisions/
Competition and Markets Authority. (2015). How important was the opinion of the blogger/vlogger in your decision to buy it, compared to other sources of information or recommendations?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/489781/uk-importance-of-blogs-and-vlogs-compared-to-other-sources-in-buying-decisions/
Competition and Markets Authority. "How Important Was The Opinion of The Blogger/Vlogger in Your Decision to Buy It, Compared to Other Sources of Information or Recommendations?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2015, /statistics/489781/uk-importance-of-blogs-and-vlogs-compared-to-other-sources-in-buying-decisions/
Competition and Markets Authority, How important was the opinion of the blogger/vlogger in your decision to buy it, compared to other sources of information or recommendations? ÌÇÐÄÆƽâ°æ, /statistics/489781/uk-importance-of-blogs-and-vlogs-compared-to-other-sources-in-buying-decisions/ (last visited July 30, 2026)
How important was the opinion of the blogger/vlogger in your decision to buy it, compared to other sources of information or recommendations? [Graph], Competition and Markets Authority, June 19, 2015. [Online]. Available: /statistics/489781/uk-importance-of-blogs-and-vlogs-compared-to-other-sources-in-buying-decisions/
