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The number of social network users in Thailand was around 52.63 million in 2020. This figure is forecast to reach almost 60 million users by 2026. The figures indicated that the number of social network users has been gradually increasing over the years and would continue to rise in the following years.

Social media in Thailand

As of January 2021, China had the highest number of monthly active social media users worldwide, followed by India and Indonesia, with Thailand ranking seventh at 55 million users. By 2023, the penetration rate of social network users in Thailand is forecast to reach approximately 53 percent, making it the majority of the Thai population.

Social media user profile in Thailand

For social media, Facebook and Youtube were the leading platforms in Thailand in the third quarter of 2020, with around 94 percent as a share of users for both platforms among others such as Line, Instagram, and Twitter. In that same time period, internet users in Thailand spent around 8.44 hours per day on average using the internet, and two and a half hours to use their social media.