The source adds that the values are connected to Snapchat's potential advertising reach and therefore may differ from the number of daily or monthly active users.
The source adds some countries may be missing due to Snapchat's reporting tools, leading to lower values for certain regions. Snapchat publishes a range of data which the source uses the mid-point.
In the African continent, Northern Africa had the largest number of Snapchat users. As of July 2022, there were almost 29 million accounts on the social media platform. Western and Southern Africa followed with around 11 million and six million, respectively.
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We Are Social, & Hootsuite, & DataReportal. (August 15, 2022). Number of Snapchat users in Africa in 2022, by region (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1326474/number-of-snapchat-users-in-africa/
We Are Social, und Hootsuite, und DataReportal. "Number of Snapchat users in Africa in 2022, by region (in millions)." Chart. August 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1326474/number-of-snapchat-users-in-africa/
We Are Social, Hootsuite, DataReportal. (2022). Number of Snapchat users in Africa in 2022, by region (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1326474/number-of-snapchat-users-in-africa/
We Are Social, and Hootsuite, and DataReportal. "Number of Snapchat Users in Africa in 2022, by Region (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2022, /statistics/1326474/number-of-snapchat-users-in-africa/
We Are Social & Hootsuite & DataReportal, Number of Snapchat users in Africa in 2022, by region (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1326474/number-of-snapchat-users-in-africa/ (last visited July 27, 2026)
Number of Snapchat users in Africa in 2022, by region (in millions) [Graph], We Are Social, & Hootsuite, & DataReportal, August 15, 2022. [Online]. Available: /statistics/1326474/number-of-snapchat-users-in-africa/
