The source adds that the values are connected to Instagram's potential advertising reach and therefore may differ from the number of monthly active users.
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Number of Instagram users in Africa by region 2022
Northern Africa was the region with the largest number of Instagram users. As of April 2022, there were over 40 million accounts on the social media platform. Western and Eastern Africa came with around 15 million and 10 million, respectively. On the other hand, Middle Africa only had two million users on Instagram.
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We Are Social, & Hootsuite, & DataReportal. (August 15, 2022). Number of Instagram users in Africa in 2022, by region (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1326461/number-of-instagram-users-in-africa/
We Are Social, und Hootsuite, und DataReportal. "Number of Instagram users in Africa in 2022, by region (in millions)." Chart. August 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1326461/number-of-instagram-users-in-africa/
We Are Social, Hootsuite, DataReportal. (2022). Number of Instagram users in Africa in 2022, by region (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1326461/number-of-instagram-users-in-africa/
We Are Social, and Hootsuite, and DataReportal. "Number of Instagram Users in Africa in 2022, by Region (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2022, /statistics/1326461/number-of-instagram-users-in-africa/
We Are Social & Hootsuite & DataReportal, Number of Instagram users in Africa in 2022, by region (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1326461/number-of-instagram-users-in-africa/ (last visited July 27, 2026)
Number of Instagram users in Africa in 2022, by region (in millions) [Graph], We Are Social, & Hootsuite, & DataReportal, August 15, 2022. [Online]. Available: /statistics/1326461/number-of-instagram-users-in-africa/
