who use social media platforms at least every three months and liked or followed a company on social media.*
Method of interview
Online interview
Supplementary notes
* The source adds the following information: "Our sample was nationally representative by age and gender."
** The source does not provide any information regarding missing percentage points to 100 percent.
Citation formats
Influence of social media on the likelihood to buy or recommend products UK 2015
This statistic displays the influence of social media platforms on the likelihood to purchase or recommend products in the United Kingdom (UK) in 2015. During the survey period, it was found that ** percent of respondents reported that they were much more likely to purchase from a company that they had liked on Facebook.
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McCallum Layton. (September 30, 2015). Influence of social media platforms on the likelihood to purchase or recommend products in the United Kingdom (UK) in 2015** [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/476174/influence-of-social-media-on-the-likelihood-to-buy-or-recommend-products-in-the-uk/
McCallum Layton. "Influence of social media platforms on the likelihood to purchase or recommend products in the United Kingdom (UK) in 2015**." Chart. September 30, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/476174/influence-of-social-media-on-the-likelihood-to-buy-or-recommend-products-in-the-uk/
McCallum Layton. (2015). Influence of social media platforms on the likelihood to purchase or recommend products in the United Kingdom (UK) in 2015**. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/476174/influence-of-social-media-on-the-likelihood-to-buy-or-recommend-products-in-the-uk/
McCallum Layton. "Influence of Social Media Platforms on The Likelihood to Purchase or Recommend Products in The United Kingdom (Uk) in 2015**." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2015, /statistics/476174/influence-of-social-media-on-the-likelihood-to-buy-or-recommend-products-in-the-uk/
McCallum Layton, Influence of social media platforms on the likelihood to purchase or recommend products in the United Kingdom (UK) in 2015** ÌÇÐÄÆƽâ°æ, /statistics/476174/influence-of-social-media-on-the-likelihood-to-buy-or-recommend-products-in-the-uk/ (last visited August 04, 2026)
Influence of social media platforms on the likelihood to purchase or recommend products in the United Kingdom (UK) in 2015** [Graph], McCallum Layton, September 30, 2015. [Online]. Available: /statistics/476174/influence-of-social-media-on-the-likelihood-to-buy-or-recommend-products-in-the-uk/
