As of September 2023, it was found that U.S. internet users between 18 and 24 years spent nearly one hour daily using TikTok. Second in popularity among the same age group was Instagram. Individuals 65 years and older used Facebook for 14 minutes a day.
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eMarketer. (September 27, 2023). Average daily time spent with selected social networks among internet users in the United States as of September 2023, by age (in minutes) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /forecasts/368698/us-user-daily-minutes-social-network-by-age/
eMarketer. "Average daily time spent with selected social networks among internet users in the United States as of September 2023, by age (in minutes)." Chart. September 27, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /forecasts/368698/us-user-daily-minutes-social-network-by-age/
eMarketer. (2023). Average daily time spent with selected social networks among internet users in the United States as of September 2023, by age (in minutes). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /forecasts/368698/us-user-daily-minutes-social-network-by-age/
eMarketer. "Average Daily Time Spent with Selected Social Networks among Internet Users in The United States as of September 2023, by Age (in Minutes)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Sep 2023, /forecasts/368698/us-user-daily-minutes-social-network-by-age/
eMarketer, Average daily time spent with selected social networks among internet users in the United States as of September 2023, by age (in minutes) ÌÇÐÄÆÆ½â°æ, /forecasts/368698/us-user-daily-minutes-social-network-by-age/ (last visited July 21, 2026)
Average daily time spent with selected social networks among internet users in the United States as of September 2023, by age (in minutes) [Graph], eMarketer, September 27, 2023. [Online]. Available: /forecasts/368698/us-user-daily-minutes-social-network-by-age/