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The number of smartphone users in Germany has increased steadily in recent years, and is expected to keep rising until at least 2024. By 2024, there will be an expected 75.6 million smartphone users in Germany.

Smartphones: reduced barriers to ownership

Just as they reach a higher share of the global population, smart phones also (there is an “are” missing in between those two) becoming more accessible. In terms of price, the average selling price for smartphones in Europe fell from 419 U.S. dollars in 2013, to 259 U.S. dollars in 2017. Lower prices as well as improved accessibility controls for users with special needs, have expanded the potential customer base for smartphone manufacturers.
From 2012 to 2017, the share of individuals over the age 55 who owned a smartphone rose from 14 percent to 55 percent, highlighting the improved accessibility of the devices.

Smartphone market in Germany

Android is largely unchallenged as Germany’s preferred operating system, enjoying a 76 percent share of OS market. When it comes to individual devices though, Apple or android devices consistently top the sales charts. In January 2019, the Apple iPhone XR was the most sold smartphone in Germany. Whether or not an Apple, Samsung or Huawei device emerges in first place is highly dependent on the release cycle of new models.