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The global smartphone penetration rate was estimated at ** percent in 2024, up from 2023. This is based on an estimated *** billion smartphone subscriptions worldwide and a global population of around *** billion.
Throughout the world, the smartphone penetration rate in the general population varies greatly. For example, in North America and Europe, the smartphone adoption rate stands at roughly ** and ** percent, respectively. Whereas in Sub-Saharan Africa, the same rate only stands at ** percent as of late 2023, showing a roughly ** percent difference in adoption rates between the highest and lowest ranked regions.
The number of global smartphone shipments saw a drop in recent years. However, the number of shipments is expected to recover to previous levels in the upcoming years. Most recently, Samsung and Apple have been leading the share of smartphone shipments worldwide, with other competitors such as Xiaomi and Oppo are catching up. Most of the top contributors to the smartphone market are concentrated in the Asia-Pacific region, which is also the region is the one with the most smartphone sales to end users as a whole.
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Overview
Android apps
Mobile
Tablets
Regional consumption
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
