* Respondents had to meet the follwing criteria:
They shopped for baby products in the past two weeks (four weeks for prenatal mothers).
They shopped in at least one of the following retail channels: Mass Merchandiser, Grocery Store, Warehouse Club, Specialty Store, Pharmacy/ Drug Store or Value/Dollar Store.
They did all or most of household shopping for baby products, or shared equally in this type of shopping.
They purchased at least one of the following products for their baby/toddler: baby food, formula, diapers/wipes, clothes, medicine, toys, feeding
accessories, bath wash/lotions, equipment, baby water.
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U.S. consumers' planned and unplanned baby product purchases 2015, by category
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Progressive Grocer. (July 1, 2015). Consumers' planned versus unplanned baby product purchases in the United States in 2015, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/461915/us-consumers-planend-and-unplanned-baby-product-purchases-category/
Progressive Grocer. "Consumers' planned versus unplanned baby product purchases in the United States in 2015, by category." Chart. July 1, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/461915/us-consumers-planend-and-unplanned-baby-product-purchases-category/
Progressive Grocer. (2015). Consumers' planned versus unplanned baby product purchases in the United States in 2015, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/461915/us-consumers-planend-and-unplanned-baby-product-purchases-category/
Progressive Grocer. "Consumers' Planned versus Unplanned Baby Product Purchases in The United States in 2015, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2015, /statistics/461915/us-consumers-planend-and-unplanned-baby-product-purchases-category/
Progressive Grocer, Consumers' planned versus unplanned baby product purchases in the United States in 2015, by category ÌÇÐÄÆƽâ°æ, /statistics/461915/us-consumers-planend-and-unplanned-baby-product-purchases-category/ (last visited July 31, 2026)
Consumers' planned versus unplanned baby product purchases in the United States in 2015, by category [Graph], Progressive Grocer, July 1, 2015. [Online]. Available: /statistics/461915/us-consumers-planend-and-unplanned-baby-product-purchases-category/
