T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Source
Source
Release date
July 2015
More information
Region
United States
Survey time period
2015
Number of respondents
593 respondents
Special properties
prenatal mothers and mothers*
Method of interview
Online survey
Supplementary notes
* Respondents had to meet the follwing criteria:
They shopped for baby products in the past two weeks (four weeks for prenatal mothers).
They shopped in at least one of the following retail channels: Mass Merchandiser, Grocery Store, Warehouse Club, Specialty Store, Pharmacy/ Drug Store or Value/Dollar Store.
They did all or most of household shopping for baby products, or shared equally in this type of shopping.
They purchased at least one of the following products for their baby/toddler: baby food, formula, diapers/wipes, clothes, medicine, toys, feeding
accessories, bath wash/lotions, equipment, baby water.
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