* This statistic shows the results from survey conducted in December.
Original survey question: "What type of products have you researched online in the past month and later bought in a store?" / "Vilken/vilka varor har du den senaste månaden först gjort research på internet om för att sedan köpa i butik?"
Citation formats
Product types researched online prior to in-store purchase in the Nordic region 2017
This statistic displays the product types researched online before purchasing them in-store in the Nordic countries in 2017. According to the survey, researching products online prior to the in-store purchase was most common when shopping for home electronics, with ** percent of individuals reporting such shopping behavior.
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PostNord. (February 26, 2018). Product types researched online before purchasing them in-store in the Nordic countries in 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/454936/product-types-researched-online-prior-to-in-store-purchase-in-the-nordic-region/
PostNord. "Product types researched online before purchasing them in-store in the Nordic countries in 2017." Chart. February 26, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/454936/product-types-researched-online-prior-to-in-store-purchase-in-the-nordic-region/
PostNord. (2018). Product types researched online before purchasing them in-store in the Nordic countries in 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/454936/product-types-researched-online-prior-to-in-store-purchase-in-the-nordic-region/
PostNord. "Product Types Researched Online before Purchasing Them In-store in The Nordic Countries in 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2018, /statistics/454936/product-types-researched-online-prior-to-in-store-purchase-in-the-nordic-region/
PostNord, Product types researched online before purchasing them in-store in the Nordic countries in 2017 ÌÇÐÄÆƽâ°æ, /statistics/454936/product-types-researched-online-prior-to-in-store-purchase-in-the-nordic-region/ (last visited August 06, 2026)
Product types researched online before purchasing them in-store in the Nordic countries in 2017 [Graph], PostNord, February 26, 2018. [Online]. Available: /statistics/454936/product-types-researched-online-prior-to-in-store-purchase-in-the-nordic-region/
