| Characteristic | Online and mail order retail | Traditional retail |
|---|---|---|
| Books | 61.6% | 38.4% |
| Consumer electronics, media, video and audio recordings | 59.2% | 40.8% |
| Telecommunications, mobile phones and accessories | 58.4% | 41.6% |
| Computers and accessories | 57.3% | 42.7% |
| Gift vouchers of various retailers | 53.6% | 46.4% |
| Toys | 45.1% | 54.9% |
| Clothing, textiles, shoes | 42% | 58% |
| Pharmaceuticals | 32.1% | 67.9% |
| Jewellery and watches | 29.5% | 70.5% |
| Furniture and decoration | 21.4% | 78.6% |
| DIY and home improvement, garden accessories and flowers | 15.4% | 84.6% |
| Groceries | 6.8% | 93.2% |
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Source
Sources
Release date
October 2016
More information
Region
Germany
Survey time period
Summer 2016
Number of respondents
1,033 respondents
Age group
18-69 years
Method of interview
Online survey
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
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