Question: "In general, if two products were similar in terms of price and quality, how lilkely would you be to switch brands to the one associated with good cause?"
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Likelihood that Canadians would switch to brands sponsoring causes 2015
This statistic provides information on the percentage of consumers who would be likely to switch to brands associated with good causes as of September 2015. Given that the brands were similar in terms of price and quality, 33 percent of responding Canadians said they were very likely to switch to the one associated with good causes and social responsibility.
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Ipsos. (October 22, 2015). Percentage of consumers who would likely switch to brands associated with good causes in Canada as of September 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/444370/canada-consumers-likely-switch-brands-sponsoring-causes/
Ipsos. "Percentage of consumers who would likely switch to brands associated with good causes in Canada as of September 2015." Chart. October 22, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/444370/canada-consumers-likely-switch-brands-sponsoring-causes/
Ipsos. (2015). Percentage of consumers who would likely switch to brands associated with good causes in Canada as of September 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/444370/canada-consumers-likely-switch-brands-sponsoring-causes/
Ipsos. "Percentage of Consumers Who Would Likely Switch to Brands Associated with Good Causes in Canada as of September 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2015, /statistics/444370/canada-consumers-likely-switch-brands-sponsoring-causes/
Ipsos, Percentage of consumers who would likely switch to brands associated with good causes in Canada as of September 2015 ÌÇÐÄÆƽâ°æ, /statistics/444370/canada-consumers-likely-switch-brands-sponsoring-causes/ (last visited August 01, 2026)
Percentage of consumers who would likely switch to brands associated with good causes in Canada as of September 2015 [Graph], Ipsos, October 22, 2015. [Online]. Available: /statistics/444370/canada-consumers-likely-switch-brands-sponsoring-causes/
