The analysis set accounts for more than 1 billion shopping visits and more than 20
million transactions. This global data set includes results from digital commerce sites
across more than 2,500 retail sites that span 37 countries. The top five countries —
United States, United Kingdom, Germany, France, and Canada — represent
approximately 61% of the sites.
Citation formats
Global e-commerce referral traffic and GMV 2018, by medium
This statistic presents the distribution of global online retail website referral traffic and GMV in the first half of 2018, sorted by medium. During the measured period, direct traffic accounted for 57 percent of visits and 73 percent of e-retail GMV.
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Salesforce Research. (January 9, 2019). Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/440603/us-ecommerce-site-traffic-by-medium/
Salesforce Research. "Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium." Chart. January 9, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/440603/us-ecommerce-site-traffic-by-medium/
Salesforce Research. (2019). Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/440603/us-ecommerce-site-traffic-by-medium/
Salesforce Research. "Distribution of Global Online Retail Website Referral Traffic and Gmv as of 1st Half 2018, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jan 2019, /statistics/440603/us-ecommerce-site-traffic-by-medium/
Salesforce Research, Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium ÌÇÐÄÆƽâ°æ, /statistics/440603/us-ecommerce-site-traffic-by-medium/ (last visited July 24, 2026)
Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium [Graph], Salesforce Research, January 9, 2019. [Online]. Available: /statistics/440603/us-ecommerce-site-traffic-by-medium/
