The original German survey question was phrased by the source as follows: "Was ist der Hauptgrund für die Anwendung von Social Media in Ihrem Unternehmen?"
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Reasons for using social media by online retailers in Germany 2015-2016
This statistic shows the results of a survey on the reasons for using social media platforms among companies in Germany in 2015 and 2016. During the 2016 survey period it was found that 13 percent of responding companies stated that increasing their revenue was one of their main reasons for the usage of social media.
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bevh, & Boniversum. (June 7, 2016). What is your company's main reason for using social media? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
bevh, und Boniversum. "What is your company's main reason for using social media?." Chart. June 7, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
bevh, Boniversum. (2016). What is your company's main reason for using social media?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
bevh, and Boniversum. "What Is Your Company's Main Reason for Using Social Media?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2016, /statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
bevh & Boniversum, What is your company's main reason for using social media? ÌÇÐÄÆƽâ°æ, /statistics/439581/online-retailers-reasons-for-social-media-usage-germany/ (last visited July 29, 2026)
What is your company's main reason for using social media? [Graph], bevh, & Boniversum, June 7, 2016. [Online]. Available: /statistics/439581/online-retailers-reasons-for-social-media-usage-germany/
