| Characteristic | Average expenditure per shopping trip in U.S. dollars |
|---|---|
| - | - |
| - | - |
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Source
Source
Release date
March 2015
More information
Region
United States
Survey time period
September to November 2014
Number of respondents
1,568 respondents
Age group
18 years and older
Special properties
Hispanic shoppers
Method of interview
Online survey
Supplementary notes
For the Hispanic oversamples, in order to reach a more representative population, Nielsen conducted a portion of the survey using a CATI (computer-assisted telephone interviewing) system. Both mobile-only respondents and those with a landline were contacted using this method.
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