In 2021, the total revenue generated by pharmacies amounted to **** billion euros. According to the data provided by , the revenue coming from the sales of prescription drugs added up to **** billion euros, while the segment of commercial products such as non-prescription drugs and OTC made up for the remaining revenue. Regarding the non-prescription segment, self-medication products accounted for ** percent of the total revenue, whereas dermo-cosmetic products represented **** percent of it.
 
Pharmaceutical market volume by segment
In terms of market volume, self-medication products accounted for over ** percent of the non-prescription segment, whereas healthcare items and dermo-cosmetic products represented roughly ** percent and ** percent of it, respectively.
 
Dermo-cosmetics: new brands and line extensions 
The market of dermo-cosmetic products was a quite innovative one. Suffice to say that in 2021, new brands and line extensions accounted for ** percent of dermo-cosmetics revenue. Among the subcategories, perfumes were the products generating the largest share of revenue from new brands and line extensions.
 
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New Line Ricerche di mercato. (January 21, 2022). Pharmaceutical market value in Italy in 2021, by segment (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/950660/pharmacy-turnover-by-segment-in-italy/
New Line Ricerche di mercato. "Pharmaceutical market value in Italy in 2021, by segment (in million euros)." Chart. January 21, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/950660/pharmacy-turnover-by-segment-in-italy/
New Line Ricerche di mercato. (2022). Pharmaceutical market value in Italy in 2021, by segment (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/950660/pharmacy-turnover-by-segment-in-italy/
New Line Ricerche di mercato. "Pharmaceutical Market Value in Italy in 2021, by Segment (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2022, /statistics/950660/pharmacy-turnover-by-segment-in-italy/
New Line Ricerche di mercato, Pharmaceutical market value in Italy in 2021, by segment (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/950660/pharmacy-turnover-by-segment-in-italy/ (last visited July 22, 2026)
Pharmaceutical market value in Italy in 2021, by segment (in million euros) [Graph], New Line Ricerche di mercato, January 21, 2022. [Online]. Available: /statistics/950660/pharmacy-turnover-by-segment-in-italy/
