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Europe is Mercedes-Benz Cars' largest market in terms of unit sales, surpassing China, which was the brand's leading regional market in 2020. In 2025, around *** thousand units were sold in Europe, compared to around *** thousand units sold in China.

Restart in Egypt

Production of Mercedes-Benz passenger cars will resume in Egypt, according to Daimler’s announcement in May 2019. Assembly lines have not been running for several years and the resumption of activity will be warmly welcomed by locals. This announcement was accompanied by the revealing of new investment plans to set up a logistics hub that aims to put the region up to speed with recent and future developments in automobile technology. For Mercedes-Benz, this could pay off well, as sales and consumer trust in Egypt have suffered since the closure of the Egyptian factory. Now Egyptian consumers will likely have better access to newer designs in the upcoming years.

For many manufacturers of passenger cars, recent years have not been particularly successful, and across some regions, including Europe, North America, and South America, sales have taken a fall. The Mercedes-Benz Cars division appears to be coping, despite stalling sales in Europe through 2019. Attracting new customers may be hampered as a result of a diesel engine emissions breach affecting * cars sold in Germany. Yet, the past decade has been rather positive: Mercedes Benz Cars & Vans' revenue peaked in 2023, and remains well above its pre-pandemic levels in 2024, despite a small decline.