H. Yoo
Research expert covering South Korea
Mercedes-Benz Group in the United States - Statistics & Facts
In the United States, Mercedes-Benz is one of the brands synonymous with luxury. The United States was the biggest luxury car market in 2023, despite only 19 percent of U.S. consumers stating they also bought premium cars, motorcycles, or bicycles in a 2023-2024 survey by ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. While Mercedes-Benz is firmly implanted in this luxury market, the German brand did not rank among the fifteen best-selling brands in the United States in 2023.
