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Distribution of digital video ad views in the United States from 1st quarter 2016 to 4th quarter 2019, by content length

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Source

Release date

March 2020

Region

United States

Survey time period

Q1 2016 to Q4 2019

Special properties

represents activity on Freewheel's platform; broader industry metrics may vary

Citation formats

Digital video ad views in the U.S. 2016-2019, by content length

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 26, 2020
In the fourth quarter of 2019, ** percent of the viewed digital video ads in the United States were placed in full-episode content - longer than **** minutes. Ads in video clips of up to **** minutes accounted for percent of all viewed video ads.
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Topics

YouTubeGoogleAlphabet Inc.Online video usage in the United StatesStreaming in the United States
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