As of the third quarter of 2024, *** percent of U.S. households cut the cord. The number of pay TV subscriptions is likely to further drop in the near future as more and more people opt for streaming services.
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StreamTV Insider. (January 9, 2025). Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/495693/cord-cut-penetration-usa/
StreamTV Insider. "Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2024." Chart. January 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/495693/cord-cut-penetration-usa/
StreamTV Insider. (2025). Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/495693/cord-cut-penetration-usa/
StreamTV Insider. "Year-over-year Pay Tv Subscriber Growth in The United States from 1st Quarter 2013 to 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jan 2025, /statistics/495693/cord-cut-penetration-usa/
StreamTV Insider, Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/495693/cord-cut-penetration-usa/ (last visited July 23, 2026)
Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2024 [Graph], StreamTV Insider, January 9, 2025. [Online]. Available: /statistics/495693/cord-cut-penetration-usa/
