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Types of digital promotions most likely to influence purchase decisions of consumers in the United States as of 2nd quarter 2015

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Sources

Release date

March 2016

Region

United States

Survey time period

2nd quarter 2015

Number of respondents

2,800 respondents

Supplementary notes

Share of consumers saying "I try new brands and products"

Citation formats

Most influential types of digital tools according to U.S. consumers 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 28, 2016
This statistic presents the most influential types of digital promotions according to U.S. consumers. During a 2nd quarter 2015 survey, it was found that 23 percent of survey respondents found printable coupons to be most likely to influence them to try out new brands and products.
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