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Share of shoppers who have used digital and paper coupons in the United States in 2022, by generational cohort

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Source

Release date

May 2022

Region

United States

Survey time period

2022

Special properties

shoppers who used coupons in the last 3 months

Supplementary notes

* The source does not specify the total number of respondents or exact date of survey.

Citation formats

Shoppers who have used digital and paper coupons in the U.S. 2022, by generation

Published by
F. Watty,
Jun 29, 2022
During a three month period in 2022, it was found that digital coupons are preferred over paper coupons among most shoppers in the United States. A total ** percent of Millennial shoppers reported that they used digital coupons, in comparison to the ** percent who used paper coupons in the same period.
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Topics

Digital coupons and deals in the United StatesGrouponCoupon Market Trends in the United StatesRakutenDiscount grocery stores in the U.S.
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