Share of consumers agreeing with the statement "I try to buy products from companies that act in an ethical way, even if it means spending more" in the United Kingdom (UK) in 2014, by social grade
Characteristic
Share of respondents
AB
41%
C1
43%
C2
36%
DE
31%
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The survey asked participants to say to what extent they agreed or disagreed with the statement. The figures are the total of those who reposnded with 'strongly agree' or 'tend to agree'.
Citation formats
Consumers buying from ethical retailers in the United Kingdom 2014, by social grade
This statistic shows the share of UK consumers agreeing with the statement "I try to buy products from companies that act in an ethical way, even if it means spending more", by social grade. According to the survey, conducted for the Department for Business, Innovation and Skills in June 2014, 41 percent of respondents in social grade AB (upper middle class) agreed that they try to buy products from ethical retailers, even if it means spending more money. The proportion of those agreeing in the lower social grades tended to be slightly less, with 31 percent of those in social grade DE (working class and non working) also claiming they try to some extent to buy products produced in an ethical way.
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Ipsos. (June 23, 2014). Share of consumers agreeing with the statement "I try to buy products from companies that act in an ethical way, even if it means spending more" in the United Kingdom (UK) in 2014, by social grade [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/319531/buying-from-ethical-retailers-in-the-united-kingdom-uk-by-social-grade/
Ipsos. "Share of consumers agreeing with the statement "I try to buy products from companies that act in an ethical way, even if it means spending more" in the United Kingdom (UK) in 2014, by social grade." Chart. June 23, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/319531/buying-from-ethical-retailers-in-the-united-kingdom-uk-by-social-grade/
Ipsos. (2014). Share of consumers agreeing with the statement "I try to buy products from companies that act in an ethical way, even if it means spending more" in the United Kingdom (UK) in 2014, by social grade. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/319531/buying-from-ethical-retailers-in-the-united-kingdom-uk-by-social-grade/
Ipsos. "Share of Consumers Agreeing with The Statement "I Try to Buy Products from Companies That Act in An Ethical Way, Even If It Means Spending More" in The United Kingdom (Uk) in 2014, by Social Grade." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2014, /statistics/319531/buying-from-ethical-retailers-in-the-united-kingdom-uk-by-social-grade/
Ipsos, Share of consumers agreeing with the statement "I try to buy products from companies that act in an ethical way, even if it means spending more" in the United Kingdom (UK) in 2014, by social grade ÌÇÐÄÆƽâ°æ, /statistics/319531/buying-from-ethical-retailers-in-the-united-kingdom-uk-by-social-grade/ (last visited August 05, 2026)
Share of consumers agreeing with the statement "I try to buy products from companies that act in an ethical way, even if it means spending more" in the United Kingdom (UK) in 2014, by social grade [Graph], Ipsos, June 23, 2014. [Online]. Available: /statistics/319531/buying-from-ethical-retailers-in-the-united-kingdom-uk-by-social-grade/
