| Characteristic | 2000 | 2012 |
|---|---|---|
| Recycled | 73% | 92% |
| Supported local shops/suppliers | 61% | 74% |
| Talked to friends/family about a company's behavior | 58% | 55% |
| Avoided product/service on basis of company's responsible reputation | 44% | 50% |
| Chose product/service on basis of company's responsible reputation | 51% | 50% |
| Bought primarily for ethical reasons | 27% | 42% |
| Recommended a company on basis of company's responsible reputation | 52% | 41% |
| Actively sought information on company's responsible reputation | 24% | 33% |
| Felt guilty about unethical purchase | 17% | 31% |
| Actively campaigned on environmental/social issues | 15% | 24% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Source
Release date
December 2012
More information
Region
United Kingdom
Survey time period
2000 and 2012
Supplementary notes
* Ethical consumption is defined by the source as: "personal allocation of funds, including consumption and investment, where choice has been informed by a particular issue – be it human rights, social justice, the environment or animal welfare."
The source did not provide the number of individuals surveyed, the age of respondents or the type of survey used.
Citation formats
