Figures show the net total of respondents answering 'matters a great deal' and a matters a fair amount' and the net total of those answering 'matters a little' and 'does not matter at all'.
Citation formats
Importance of ethical standards in retail in the United Kingdom 2014, by social grade
This statistic shows the importance of ethical standards in retail to consumers in the United Kingdom, by social grade. The question posed in a survey conducted for the Department of Business, Innovation and Skills in June 2014, asked respondents to what extent are the ethical standards of retail companies and the products they sell important to them. Although the results are fairly similar across the social classes, those in the C1 grading (lower middle class) had the highest share of respondents believing ethical standards matter a great deal or a fair amount (57 percent). They mattered the least to those in the DE grade (working class and non working).
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Ipsos. (June 23, 2014). To what extent are the ethical standards of retail companies and the products they sell an issue that matters to you? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/319495/ethical-retail-importance-to-consumers-by-social-class-in-the-united-kingdom/
Ipsos. "To what extent are the ethical standards of retail companies and the products they sell an issue that matters to you?." Chart. June 23, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/319495/ethical-retail-importance-to-consumers-by-social-class-in-the-united-kingdom/
Ipsos. (2014). To what extent are the ethical standards of retail companies and the products they sell an issue that matters to you?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/319495/ethical-retail-importance-to-consumers-by-social-class-in-the-united-kingdom/
Ipsos. "To What Extent Are The Ethical Standards of Retail Companies and The Products They Sell An Issue That Matters to You?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2014, /statistics/319495/ethical-retail-importance-to-consumers-by-social-class-in-the-united-kingdom/
Ipsos, To what extent are the ethical standards of retail companies and the products they sell an issue that matters to you? ÌÇÐÄÆƽâ°æ, /statistics/319495/ethical-retail-importance-to-consumers-by-social-class-in-the-united-kingdom/ (last visited August 05, 2026)
To what extent are the ethical standards of retail companies and the products they sell an issue that matters to you? [Graph], Ipsos, June 23, 2014. [Online]. Available: /statistics/319495/ethical-retail-importance-to-consumers-by-social-class-in-the-united-kingdom/
