| Characteristic | 2014 | 2016 |
|---|---|---|
| Wal-mart | 81% | 86% |
| Costco | 58% | 64% |
| Sears | 59% | 54% |
| Winners | 45% | 50% |
| Hudson's Bay | 45% | 44% |
| Marshall's | 9% | 18% |
| Holt Renfrew* | 8% | 7% |
| Target** | 48% | - |
| Ogilvy*** | 2% | - |
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Source
Source
Release date
May 2016
More information
Region
Canada
Survey time period
May 14 to 15, 2014 and May 24, 2016
Number of respondents
972 respondents
Age group
18 years and older
Method of interview
Telephone interview
Supplementary notes
* The source adds the following information: "The sample of Holt shoppers is small, and caution should be employed in analyzing these data."
** All Target stores in Canada were closed in 2015 and therefore could not be surveyed from 2016 onwards.
*** The sample size of shoppers for Oglivy was too small to permit detailed analysis in 2016.
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