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Sales volume of Crown Royal whiskey worldwide from 2009 to 2024 (in million 9 liter cases)

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

2009 to 2024

Supplementary notes

Data prior to 2020 come from previous releases.

Citation formats

Crown Royal whiskey's global sales volume 2009-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 12, 2025

In 2024, Crown Royal, a Canadian brand of whiskey, recorded volume sales of million liter cases worldwide. The brand’s sales volume had been increasing steadily for years until 2022.

Whiskey in the United States

Jack Daniel’s American was the leading brand of whiskey in the United States, while Crown Royal Canadian ranked a close second. Each of the brands’ sales numbers reached over *** million U.S. dollars that year. Jameson, an Irish brand, stood in fifth place, generating just over *** million U.S. dollars’ worth of sales.

U.S. whiskey consumption

Americans most typically consumed whiskey in December: total U.S. whiskey consumption amounted to just over million * liter cases that month. Almost *** million of those consumed cases were filled with Canadian whiskey specifically. While Irish whiskey was also most commonly enjoyed by U.S. consumers in December, it was also typically consumed in March, the month in which St. Patrick’s Day is celebrated.

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Whiskey market worldwideSpirits industry in the U.S.Whiskey industry in the U.S.Whiskey industry in the United KingdomSpirits market in Canada
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