During the survey, the question was phrased as follows: "When it comes to spirits, which of the following brands are you likely to consume again in the future?"
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Loyalty to whiskey brands in the United Kingdom 2024
Jack Daniel's was the whiskey brand with the greatest brand loyalty in the United Kingdom in 2024. Eighty-six percent of survey respondents claimed they would likely consume the brand again in the future. The Famous Grouse followed with 80 percent of respondents making the same claim.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (December 17, 2024). Leading whiskey brands ranked by brand loyalty in the United Kingdom in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1607502/whiskey-brand-loyalty-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading whiskey brands ranked by brand loyalty in the United Kingdom in 2024." Chart. December 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1607502/whiskey-brand-loyalty-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2024). Leading whiskey brands ranked by brand loyalty in the United Kingdom in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1607502/whiskey-brand-loyalty-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading Whiskey Brands Ranked by Brand Loyalty in The United Kingdom in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2024, /statistics/1607502/whiskey-brand-loyalty-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Leading whiskey brands ranked by brand loyalty in the United Kingdom in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1607502/whiskey-brand-loyalty-in-the-united-kingdom/ (last visited August 02, 2026)
Leading whiskey brands ranked by brand loyalty in the United Kingdom in 2024 [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2024. [Online]. Available: /statistics/1607502/whiskey-brand-loyalty-in-the-united-kingdom/
