During the survey, the question was phrased as follows: "When it comes to spirits, which of the following brands are you likely to consume again in the future?"
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Loyalty to whiskey brands in the United States 2025
Crown Royal was the whiskey brand with the greatest brand loyalty in the United States in 2025. Approximately 83 percent of survey respondents claimed they would likely consume the brand again in the future. Jack Daniel's followed with 81 percent of respondents making the same claim.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (December 17, 2025). Leading whiskey brands ranked by brand loyalty in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading whiskey brands ranked by brand loyalty in the United States in 2025." Chart. December 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2025). Leading whiskey brands ranked by brand loyalty in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Whiskey Brands Ranked by Brand Loyalty in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2025, /statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading whiskey brands ranked by brand loyalty in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1607501/whiskey-brand-loyalty-in-the-united-states/ (last visited August 04, 2026)
Leading whiskey brands ranked by brand loyalty in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2025. [Online]. Available: /statistics/1607501/whiskey-brand-loyalty-in-the-united-states/
