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In 2024, the sales volume of whiskey in the United States amounted to around ** million 9-liter cases. The number of cases sold had increased with each consecutive year until 2023. Compared to the 2022 peak, the figure in 2024 was aÌý**** percent reduction in volume.

Straight vs. blended whiskey

In 2022, retail dollar sales of straight American whiskey in the United States amounted to approximately **** billion U.S. dollars, while retail sales of blended American whiskey exceeded the *** mark. Blended whiskey is a mixture that can include various other ingredients, colorings, etc., but must contain a minimum of 20 percent whiskey. A straight whiskey does not contain many modifications, and the distilled beverage cannot exceed the 80 percent alcohol by volume (abv) limit.

Whiskey introductions

In recent years, over ***Ìýnew American whiskey products were introduced annually on the U.S. market. The number of U.S. whiskeys being introduced has grown significantly since 2016. The United States also saw a continuousÌýarrival of products from the Irish and other whiskey category.