During the survey, the question was phrased as follows: "When it comes to spirits, which of the following brands are you likely to consume again in the future?"
Johnnie Walker was the whiskey brand with the greatest brand loyalty in Germany in 2025. Approximately 84 of survey respondents claimed they would likely consume the brand again in the future. Jim Beam followed closely with 83 percent, and Jack Daniel's came next with 81 percent of respondents making the same claim.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (December 19, 2025). Leading whiskey brands ranked by brand loyalty in Germany in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1607503/whiskey-brand-loyalty-in-germany/
ÌÇÐÄÆƽâ°æ. "Leading whiskey brands ranked by brand loyalty in Germany in 2025." Chart. December 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1607503/whiskey-brand-loyalty-in-germany/
ÌÇÐÄÆƽâ°æ. (2025). Leading whiskey brands ranked by brand loyalty in Germany in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1607503/whiskey-brand-loyalty-in-germany/
ÌÇÐÄÆƽâ°æ. "Leading Whiskey Brands Ranked by Brand Loyalty in Germany in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2025, /statistics/1607503/whiskey-brand-loyalty-in-germany/
ÌÇÐÄÆƽâ°æ, Leading whiskey brands ranked by brand loyalty in Germany in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1607503/whiskey-brand-loyalty-in-germany/ (last visited July 24, 2026)
Leading whiskey brands ranked by brand loyalty in Germany in 2025 [Graph], ÌÇÐÄÆƽâ°æ, December 19, 2025. [Online]. Available: /statistics/1607503/whiskey-brand-loyalty-in-germany/
