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Sales volume of Johnnie Walker whisky worldwide from 2009 to 2024 (in million 9 liter cases)

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

2009 to 2024

Supplementary notes

Data prior to 2020 come from previous releases.

Citation formats

Johnnie Walker whisky's global sales volume 2009-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 12, 2025

Worldwide sales of Johnnie Walker whiskey steadily grew until 2020 when sales volume dropped to **** million 9-liter cases. Sales have since rebounded, with the brand selling **** million cases in 2024. In 2025, Johnnie Walker was the tenth most valuable spirit brand in the world, worth an estimated *** billion U.S. dollars.

Brand history

The Johnnie Walker brand was started by a Scottish grocer, John Walker, in the early nineteenth century. After John Walker’s death, his son Alexander Walker produced the first commercial blend in 1867. The Walker company joined the Distiller Company in 1925, which was acquired by Guinness in 1986. In 1997, Guinness merged with Grand Metropolitan to form Diageo.

Where the sales come from

In the United States, Johnnie Walker Black and Red Labels were the first and fourth most popular Scotch whiskey brands by sales volume. The country is, by far, the most important export market for UK whiskey in the world, accounting for over *** billion pounds in sales.

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Topics

Whiskey market worldwideSpirits industry in the U.S.Whiskey industry in the U.S.Whiskey industry in the United KingdomSpirits market in Canada
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